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Consumers Habits Index Across Generations in Saudi Arabia

  • noha79
  • Jun 3
  • 1 min read
steady pace consumption habits of generations in saudi arabia generational consumption habits consumer behavior by generation generational buying patterns generational marketing trends millennial consumption habits Gen Z buying behavior Gen X consumer behavior baby boomer spending habits



This index, which aims to gain insights into how spending habits, media consumption, brand preferences, and artificial intelligence differ across generations in the Kingdom, was built to provide valuable data for researchers, decision makers, and stakeholders interested in understanding consumer behavior in Saudi Arabia. We also aim through this index to help companies in the Kingdom better understand and target specific demographics through their marketing strategies.


This index in its 2024 edition is a baseline and will be measured annually.






consumption habits of generations in saudi arabia



consumption habits of generations in saudi arabia



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