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Articles
What is the Customer Experience Maturity Index and how do you know what stage your organization is at?
Whenever we discuss customer experience development within the team, I often come up with fundamental questions, such as "Are we...
Aug 18, 20258 min read
Impact Assessment: How Do Initiatives Demonstrate Their True Value?
Impact assessment studies serve as a strategic tool to connect initiatives with their outcomes and improve institutional decision-making....
Jul 8, 20253 min read
Brand Tracking: A Complete Guide to Measuring and Growing Your Brand
In a rapidly evolving marketing landscape, simply building a brand is no longer sufficient. The critical question is: How do you keep...
Jul 6, 20254 min read
Building a Strong Brand: A Guide for Success
In today's competitive marketplace, building a strong brand is essential for businesses and individuals who want to stand out and...
Jul 1, 20253 min read
How Research Helps Improve the Beneficiary Experience
The beneficiary experience is no longer limited to the quality of the service provided. It has become a strategic indicator used to...
Jun 30, 20253 min read
Why Do Enterprises Need Market Research?
Amid accelerating organizational and economic changes, an enterprise’s ability to make accurate decisions is directly tied to having...
Jun 29, 20252 min read
How Do Enterprises Reevaluate Their Mid-Year Performance?
The mid-year period presents a vital organizational opportunity for governmental and semi-governmental entities to reassess their...
Jun 29, 20253 min read
Why Companies Need a Beneficiary Impact Measurement Framework
As government agencies in the Kingdom of Saudi Arabia strive to improve the quality of services and enhance beneficiary satisfaction, the...
Jun 29, 20254 min read
How Market Analysis Supports Saudi Vision 2030 Goals
In today's dynamic and highly competitive business environment, understanding how your company performs in the marketplace is more...
Jun 29, 20254 min read
Market Research vs Market Size
A quick and simple guide that explains the main differences between market research and market size to help you understand more about...
May 29, 20253 min read
Market Research vs Market Tracking Tools
Questions are frequently asked across digital platforms about the differences between market research, and some may believe that market...
May 28, 20251 min read
Market Research Sustainability
One of the most important investments your company makes today is adapting your products to the new era, especially with the rise of...
May 27, 20254 min read
About us
A Saudi consulting firm specializing in customer experince, market research, market studies, and digital solutions. We help transform data into strategies that achieve excellence and drive sustainable growth.
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