In market research, a common mistake is waiting for sales figures to tell whether a market is growing or slowing down. Sales often reflect what has already happened, and they are not necessarily the best indicator of what is coming next. In competitive markets, the key question is not only: What happened to the market? It is: Which signals tell us early what may happen over the coming months? This is where early warning indicators come in: a set of variables monitored on a re

From the Discovery of Oil in 1938 to a More Diversified and Competitive Economy by 2030 The Saudi economy has gone through successive waves of transformation: the discovery of oil and the build-up of export capacity; maximizing returns and establishing sovereignty over the oil industry; the launch of development planning and industrialization; integration into the global economy; and, since 2016, a structural transformation aimed at broadening the productive base and expandin

Benchmarking is one of the most widely used tools in market research and competitive analysis. It allows us to compare a company’s performance with that of its competitors, one industry with another, one city with another, or one economy with another, helping us understand where we stand and identify performance gaps and opportunities. However, the problem does not always lie in the accuracy of the numbers. Sometimes, all the figures are correct, the sources are reliable, and

About the Estimates and Forecasts This report is based on Steady Pace Consultancy’s estimates of the size and structure of the market research and customer experience market in the Kingdom of Saudi Arabia. The estimates draw on the monitoring of companies operating in the sector, publicly available professional data, and relevant local and international sources. The 2024 data represent the baseline year for the analysis, while the 2026 figures represent near-term market forec

Whenever we discuss customer experience development within the team, I often come up with fundamental questions, such as "Are we...

Impact assessment studies serve as a strategic tool to connect initiatives with their outcomes and improve institutional decision-making....

In a rapidly evolving marketing landscape, simply building a brand is no longer sufficient. The critical question is: How do you keep...

In today's competitive marketplace, building a strong brand is essential for businesses and individuals who want to stand out and...

The beneficiary experience is no longer limited to the quality of the service provided. It has become a strategic indicator used to...

Amid accelerating organizational and economic changes, an enterprise’s ability to make accurate decisions is directly tied to having...

The mid-year period presents a vital organizational opportunity for governmental and semi-governmental entities to reassess their...

As government agencies in the Kingdom of Saudi Arabia strive to improve the quality of services and enhance beneficiary satisfaction, the...