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Brand Growth
At Steady Pace, we help businesses understand how people see and feel about their brand. We work with you to uncover what’s working, what isn’t, and where you can grow.
Companies that prioritize brand awareness see a 15% increase in revenue.
Trusted by Top
Companies
Here's how we do it:
Checking Your Brand’s Pulse
Think of your brand like a person. Is it thriving, or could it use a little boost? We help you gauge your brand’s overall health by diving into what people think and feel about it. Are they aware of your brand? Do they have positive feelings about it? By gathering these insights, we provide a clear picture of how your brand is performing and identify areas for improvement.
Our Solutions
Brand Awareness
How many people from your target group are aware of your brand? (includes Top of Mind Awareness, Spontaneous Awareness, Unaided Awareness, Aided Awareness, Total Awareness)
Brand Usage Funnel
How many people from your target group ever used your brand? (Ever Used), and how many have it in their consideration set? (Consideration Set), and how many are currently using it? (Current Usage).
Understanding Perceptions
When people hear your brand’s name, what comes to mind? Do they think of trust, quality, or innovation? Or do they associate it with something less favorable? We explore these perceptions to help you understand the emotions and ideas tied to your brand. This way, you can ensure your message aligns with how you want your brand to be seen.
Our Solutions
Exploring perceptions
through qualitative research: Deep-dive with consumers gives us valuable insights into what the brand stands for in their minds.
Measuring perceptions
through brand imagery attributes. A large scale quantitative study reveals what the majority of consumers associate your brand with.
Building Loyalty
Loyal customers are the backbone of any successful business. But what makes someone stick with your brand instead of switching to a competitor? We dive into the reasons behind customer loyalty by analyzing their experiences and identifying what keeps them coming back. With this understanding, you can foster stronger connections and turn customers into lifelong supporters.
Our Solutions
Exploring brand loyalty
Exploring brand loyalty through qualitative research, by digging into the factors that most influence repeat purchase.
Likelihood of repeat purchase
Measuring likelihood of repeat purchase, by asking a direct question through a quantitative survey.
Finding Your Place
In a crowded marketplace, it’s essential to carve out your own unique space. We help you define where your brand stands and how it compares to others in your industry. By pinpointing your strengths and opportunities, we guide you in crafting a clear and compelling position that sets you apart from the competition.
Our Solutions
Unique Value Proposition
Determining brand’s Unique Value Proposition: By delving deep into the value provided by a brand, we uncover the benefits that are unique to the brand.
SWOT Analysis
SWOT Analysis: Exploratory research helps in discovering the strengths, weaknesses, opportunities and threats faced by the brand.
Seeing the Big Picture
Imagine a visual map that shows how people view your brand compared to others. We create this map to help you see where your brand is strong, where it overlaps with competitors, and where there’s room to grow. This "big picture" view makes it easier to plan your next steps and focus on what matters most.
Our Solutions
Turning Insights into Action
Understanding your brand is only half the journey. The next step is putting that knowledge to work. Whether it’s creating strategies to reach new audiences, improving the way customers interact with your brand, or addressing specific challenges, we provide actionable recommendations that help you move forward with confidence.
Our Solutions
Brand Strategy Recommendations
Short & Long-Term Brand Strategy Recommendations: Based on the forementioned KPIs, we formulate both tactical and strategic recommendations for brand owners.
Brand Growth Strategies
Brand Growth Strategies: A specialized division in our company designs and recommends growth strategies for business owners.
Checking Your Brand’s Pulse
Think of your brand like a person. Is it thriving, or could it use a little boost? We help you gauge your brand’s overall health by diving into what people think and feel about it. Are they aware of your brand? Do they have positive feelings about it? By gathering these insights, we provide a clear picture of how your brand is performing and identify areas for improvement.
Understanding Perceptions
When people hear your brand’s name, what comes to mind? Do they think of trust, quality, or innovation? Or do they associate it with something less favorable?We explore these perceptions to help you understand the emotions and ideas tied to your brand. This way, you can ensure your message aligns with how you want your brand to be seen.
Building Loyalty
Loyal customers are the backbone of any successful business. But what makes someone stick with your brand instead of switching to a competitor? We dive into the reasons behind customer loyalty by analyzing their experiences and identifying what keeps them coming back. With this understanding, you can turn customers into lifelong supporters.
Finding Your Place
In a crowded marketplace, it’s essential to carve out your own unique space. We help you define where your brand stands and how it compares to others in your industry. By pinpointing your strengths and opportunities, we guide you in crafting a clear and compelling position that sets you apart from the competition.
Seeing the Big Picture
Imagine a visual map that shows how people view your brand compared to others. We create this map to help you see where your brand is strong, where it overlaps with competitors, and where there’s room to grow. This "big picture" view makes it easier to plan your next steps and focus on what matters most.
Turning Insights into Action
Understanding your brand is only half the journey. The next step is putting that knowledge to work. Whether it’s creating strategies to reach new audiences, improving the way customers interact with your brand, or addressing specific challenges, we provide actionable recommendations that help you move forward with confidence.
Leading Saudi consultancy in Market Research, Market Studies, and Digital Solutions. We turn insights into sustainable success.
All rights reserved to Steady Pace 2025
of consumers need to be able to trust the brand to buy from them, emphasizing the critical role trust plays in building brand awareness and loyalty.
of customers spend more on brands that they are loyal to.
of customers buy from a brand when they have a high emotional connection, compared to only 38% of those with a low emotional connection.
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