Market research in one place
نقدم حلولاً مبتكرة مصممة خصيصاً لتلبية احتياجات كل قطاع، حيث نعمل على تحويل التحديات إلى فرص لتحقيق النجاح المستدام
Promising opportunities for growth
A renewable sector witnessing remarkable growth
23% annual growth rate
Industry Overview
The Saudi government sector plays a vital role in driving economic diversification and social development under Vision 2030. The government is committed to improving efficiency, transparency, and citizen services. Key areas of focus for the government include infrastructure development, healthcare, education, and digital transformation.
We conduct market research to understand citizens’ needs and preferences, which contributes to the development of citizen-centric services and policies.
We use advanced data analytics to help government extract valuable insights from data, enabling data-driven decision-making.
We develop effective communication strategies to ensure clear and transparent communication of government policies and programs to the public.
We help government implement innovative solutions and streamline processes to improve efficiency and service delivery.
Citizen satisfaction surveys
Improving public service delivery
Customer Experience Planning and Analysis
Government Program Evaluation and Impact Assessment
E-government adoption and usability studies
Research the effectiveness of social programs
Public opinion and perception research
Strategic planning and vision development
Track brand awareness
Brand Image and Perception Analysis
Brand Loyalty
Brand Excellence and Competition Studies
Meeting Citizen Needs: Understanding and effectively responding to the evolving needs and expectations of Saudi citizens is a vital challenge.
Performance measurement and evaluation: Developing clear criteria to track progress and measure the effectiveness of government programs is essential.
Data-Driven Decision Making: Extracting insights from large amounts of data to inform policy and service delivery is challenging.
Industry Overview
The semi-governmental sector in Saudi Arabia consists of entities established by the government to achieve specific economic or social goals. These organizations often operate with a degree of autonomy, but maintain close relationships with government ministries. They play a vital role in promoting economic diversification, developing infrastructure, and providing essential services in line with Vision 2030.
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نقوم بإجراء أبحاث السوق لفهم الجماهير المستهدفة واتجاهات الصناعة، مما يسهم في اتخاذ قرارات استراتيجية للكيانات شبه الحكومية.
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نطور أطر قياس الأداء ومؤشرات الأداء الرئيسية (KPIs) لتتبع التقدم نحو الأهداف وضمان المساءلة.
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نساعد الكيانات شبه الحكومية على البقاء في المقدمة من خلال تحديد وتنفيذ الحلول المبتكرة التي تحسن تقديم الخدمات والكفاءة.
Public perception research and reputation management
Identifying market opportunities for public service delivery
Performance evaluation and gap analysis (compared to similar entities)
Customer satisfaction and service quality assessment
Feasibility studies for new initiatives for semi-governmental entities
Improving pricing strategy for public services
Public-Private Partnerships (PPP) Evaluation
Impact Evaluation of Parastatal Entity Programs
Analysis of regulations and policies for quasi-governmental entities
Brand Awareness and Reputation Management: Helping quasi-governmental entities establish a strong brand identity and manage public perception.
Stakeholder Engagement and Communication: Develop effective strategies for engaging with government, private sector partners and the public.
Digital Transformation Strategies: Assist in developing and implementing digital solutions to enhance service delivery and internal operations.
Industry Overview
The Fast-Moving Consumer Goods (FMCG) industry is a large global sector that involves the manufacturing, distribution, and sale of everyday consumer products such as packaged foods, beverages, toiletries, and cleaning supplies. This sector is characterized by intense competition, low profit margins, and a constant need for innovation. Recent trends include increasing demand for convenient food preparation, rising health awareness among consumers, and the growing influence of e-commerce.
We conduct market research to understand target audiences and industry trends, which contributes to strategic decisions for quasi-governmental entities.
We develop performance measurement frameworks and Key Performance Indicators (KPIs) to track progress toward goals and ensure accountability.
We help quasi-government entities stay ahead by identifying and implementing innovative solutions that improve service delivery and efficiency.
Brand Health Analysis
New Product Development Strategy
Consumer targeting and market segmentation
Improving pricing for FMCG products
E-Channel Strategy for FMCG Brands
Social Media Marketing for FMCG Companies
Packaging design and improvement
Customer Experience Mapping
Shopper Insights and Behavior Analysis
Sustainability in FMCG Industry
Stagnant Sales Growth: FMCG companies are struggling to keep up with changing consumer preferences and fierce competition.
Improving Marketing ROI: Effectively reaching target audiences and measuring return on marketing investments is a major challenge.
Building Brand Loyalty: Encouraging repurchase and building brand loyalty in a crowded market is essential.
Industry Overview
The telecommunications sector in Saudi Arabia is a vibrant and competitive market. The Kingdom has a high mobile penetration rate, with increasing demand for data services. Vision 2030 emphasizes expanding digital infrastructure and promoting innovation within the telecommunications sector, including enhancing competition, investing in 5G technology, and improving internet speeds.
We conduct market research to understand the needs and preferences of customers in Saudi Arabia, allowing telecom companies to develop targeted strategies for customer acquisition and retention.
Our team helps clients develop data monetization strategies through innovative pricing models and value-added services.
We use market research to identify emerging technologies and trends, helping clients develop innovative communications services and embrace digital transformation.
Customer satisfaction and loyalty studies
Market segmentation and customer targeting research
Mobile Network Performance and Quality of Service (QoS) Analysis
Data Usage and Pricing Behavior Studies
Customer Experience (CX) Mapping
5G Network Adoption Research and Use Cases
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دراسات التقنيات الناشئة والابتكار
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تحليل قيمة عمر العميل (LTV)
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دراسات توقع منع فقدان العملاء
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دراسات الوعي بالعلامة التجارية والتصورات
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تحليل تميز العلامة التجارية والمنافسة
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تقييم حملات الإعلان والتسويق الفعالة
Meeting changing customer needs: Keeping up with customers' growing demands for data, mobile broadband, and innovative services is essential.
Customer Acquisition and Retention: Telecom companies in Saudi Arabia face fierce competition in attracting and retaining customers.
Digital Transformation and Innovation: Embracing new technologies such as 5G and developing innovative services for excellence is critical.
Industry Overview
The retail industry includes businesses that sell products directly to consumers, through various channels such as physical stores, online platforms, and smartphone apps. It is a dynamic sector that is constantly evolving due to the rise of e-commerce, omnichannel experiences, and changing consumer preferences. Industry trends include omnichannel shopping experiences, personalization, automation, and a focus on data-driven decision making.
We conduct market research to understand the needs and preferences of customers in Saudi Arabia, allowing telecom companies to develop targeted strategies for customer acquisition and retention.
Our team helps clients develop data monetization strategies through innovative pricing models and value-added services.
We use market research to identify emerging technologies and trends, helping clients develop innovative communications services and embrace digital transformation.
Customer satisfaction and loyalty studies
Market segmentation and customer targeting research
Mobile Network Performance and Quality of Service (QoS) Analysis
Data Usage and Pricing Behavior Studies
Customer Experience (CX) Mapping
5G Network Adoption Research and Use Cases
Emerging Technologies and Innovation Studies
Customer Lifetime Value (LTV) Analysis
Studies predict customer loss prevention
Brand awareness and perception studies
Brand and competition analysis
Evaluating effective advertising and marketing campaigns
Technological changes: Rapid technological advancements require businesses to quickly adapt to e-commerce and smartphone shopping.
Changes in consumer behavior: Consumers are looking for personalized, interactive and relevant shopping experiences, requiring stores to provide superior and interactive services.
High Competition: Whether from physical or online stores, competition in this industry is very high, which requires innovative strategies to retain customers and attract new ones.
Logistics and Supply Chains: Managing supply chains effectively to ensure product availability and smooth sales is a major challenge, especially with global crises such as the COVID-19 pandemic.
Industry Overview
The retail industry includes businesses that sell products directly to consumers, through various channels such as physical stores, online platforms, and smartphone apps. It is a dynamic sector that is constantly evolving due to the rise of e-commerce, omnichannel experiences, and changing consumer preferences. Industry trends include omnichannel shopping experiences, personalization, automation, and a focus on data-driven decision making.
We conduct market research to understand the needs and preferences of customers in Saudi Arabia, allowing telecom companies to develop targeted strategies for customer acquisition and retention.
Our team helps clients develop data monetization strategies through innovative pricing models and value-added services.
We use market research to identify emerging technologies and trends, helping clients develop innovative communications services and embrace digital transformation.
Customer satisfaction and loyalty studies
Market segmentation and customer targeting research
Mobile Network Performance and Quality of Service (QoS) Analysis
Data Usage and Pricing Behavior Studies
Customer Experience (CX) Mapping
5G Network Adoption Research and Use Cases
Emerging Technologies and Innovation Studies
Customer Lifetime Value (LTV) Analysis
Studies predict customer loss prevention
Brand awareness and perception studies
Brand and competition analysis
Evaluating effective advertising and marketing campaigns
Technological changes: Rapid technological advancements require businesses to quickly adapt to e-commerce and smartphone shopping.
Changes in consumer behavior: Consumers are looking for personalized, interactive and relevant shopping experiences, requiring stores to provide superior and interactive services.
High Competition: Whether from physical or online stores, competition in this industry is very high, which requires innovative strategies to retain customers and attract new ones.
Logistics and Supply Chains: Managing supply chains effectively to ensure product availability and smooth sales is a major challenge, especially with global crises such as the COVID-19 pandemic.
Industry Overview
The retail industry includes businesses that sell products directly to consumers, through various channels such as physical stores, online platforms, and smartphone apps. It is a dynamic sector that is constantly evolving due to the rise of e-commerce, omnichannel experiences, and changing consumer preferences. Industry trends include omnichannel shopping experiences, personalization, automation, and a focus on data-driven decision making.
We conduct market research to understand the needs and preferences of customers in Saudi Arabia, allowing telecom companies to develop targeted strategies for customer acquisition and retention.
Our team helps clients develop data monetization strategies through innovative pricing models and value-added services.
We use market research to identify emerging technologies and trends, helping clients develop innovative communications services and embrace digital transformation.
Customer satisfaction and loyalty studies
Market segmentation and customer targeting research
Mobile Network Performance and Quality of Service (QoS) Analysis
Data Usage and Pricing Behavior Studies
Customer Experience (CX) Mapping
5G Network Adoption Research and Use Cases
Emerging Technologies and Innovation Studies
Customer Lifetime Value (LTV) Analysis
Studies predict customer loss prevention
Brand awareness and perception studies
Brand and competition analysis
Evaluating effective advertising and marketing campaigns
Technological changes: Rapid technological advancements require businesses to quickly adapt to e-commerce and smartphone shopping.
Changes in consumer behavior: Consumers are looking for personalized, interactive and relevant shopping experiences, requiring stores to provide superior and interactive services.
High Competition: Whether from physical or online stores, competition in this industry is very high, which requires innovative strategies to retain customers and attract new ones.
Logistics and Supply Chains: Managing supply chains effectively to ensure product availability and smooth sales is a major challenge, especially with global crises such as the COVID-19 pandemic.
Industry Overview
The retail industry includes businesses that sell products directly to consumers, through various channels such as physical stores, online platforms, and smartphone apps. It is a dynamic sector that is constantly evolving due to the rise of e-commerce, omnichannel experiences, and changing consumer preferences. Industry trends include omnichannel shopping experiences, personalization, automation, and a focus on data-driven decision making.
We conduct market research to understand the needs and preferences of customers in Saudi Arabia, allowing telecom companies to develop targeted strategies for customer acquisition and retention.
Our team helps clients develop data monetization strategies through innovative pricing models and value-added services.
We use market research to identify emerging technologies and trends, helping clients develop innovative communications services and embrace digital transformation.
Customer satisfaction and loyalty studies
Market segmentation and customer targeting research
Mobile Network Performance and Quality of Service (QoS) Analysis
Data Usage and Pricing Behavior Studies
Customer Experience (CX) Mapping
5G Network Adoption Research and Use Cases
Emerging Technologies and Innovation Studies
Customer Lifetime Value (LTV) Analysis
Studies predict customer loss prevention
Brand awareness and perception studies
Brand and competition analysis
Evaluating effective advertising and marketing campaigns
Technological changes: Rapid technological advancements require businesses to quickly adapt to e-commerce and smartphone shopping.
Changes in consumer behavior: Consumers are looking for personalized, interactive and relevant shopping experiences, requiring stores to provide superior and interactive services.
High Competition: Whether from physical or online stores, competition in this industry is very high, which requires innovative strategies to retain customers and attract new ones.
Logistics and Supply Chains: Managing supply chains effectively to ensure product availability and smooth sales is a major challenge, especially with global crises such as the COVID-19 pandemic.