Customer experience is no longer limited to the quality of service provided—it has evolved into a strategic indicator used to assess an...

With an annual growth exceeding 32% in Q1 2023 , Saudi Arabia’s e-commerce sector has achieved remarkable momentum, according to the...

In light of accelerating regulatory and economic changes, organizations' ability to make accurate decisions is directly linked to their...

The mid-year period represents a significant organizational opportunity for governmental and semi-governmental entities to re-evaluate...

As government agencies in the Kingdom of Saudi Arabia strive to improve the quality of services and enhance beneficiary satisfaction, the...

In today's dynamic and highly competitive business environment, understanding how your company performs in the marketplace is more...

Have you ever wondered what market research means and what its tools are? Is market size part of it, or are they two different terms? If...

Overview of the Study: Consumer behavior undergoes notable shifts during holidays and festive seasons, driven by a combination of...

A quick and simple guide that explains the main differences between market research and market size to help you understand more about...

Questions are frequently asked across digital platforms about the differences between market research, and some may believe that market...

One of the most important investments your company makes today is adapting your products to the new era, especially with the rise of...

Do you remember when Bitcoin made headlines in 2021, causing turmoil in currency markets and prompting many individuals following the...

Have you ever launched a product that achieved impressive results in one market, but didn't receive the same acceptance in another? This...

Customer Retention Rate (CRR) and Customer Churn Rate are two of the most important metrics in today's business world, directly related...

The market research industry is experiencing rapid growth both globally and locally within the Kingdom of Saudi Arabia. This article...

In the world of digitalization, there is no room for pause, as developments accelerate across all sectors. One of the most prominent...

Technological advancements have redefined terms based on their significance and introduced new ones, forming the basis for studies and...

In an ambitious move reflecting Saudi Arabia’s Vision 2030 to lead the technological future, His Royal Highness Prince Mohammed bin...

Have you ever found your wallet full of cash, yet unable to buy anything—not because of too many choices, but because goods are more...

Platforms specializing in market research are keen to track the latest developments in digital transformation, which saves time, effort,...