Customer satisfaction measurement isn't just a percentage or a specific number you get. It's ongoing communication and interaction with...

Many companies, platforms, and even apps place great importance on customer service, which has a variety of tools and metrics. Effective...

One of the most important keys to business success today is understanding the true differences between customer experience (CX) and...

If you're a market researcher, you know that understanding consumer psychology is crucial. When running buy-one-get-one-free (BOGO)...

As with any business venture, opening a new restaurant requires a thorough and comprehensive market study. But how do you begin? What...

Customer experience is a critical component of the success of any leading brand or company. Investing in developing strategies that...

If we consider today what distinguishes successful companies from those that have not been successful, despite similar resources, equal...

Several studies predict that the Buy Now, Pay Later (BNPL) market in Saudi Arabia will grow to $548.5 million by 2033. Overview of the...

Before we begin discussing the most prominent customer satisfaction measurement tools we use in market research and consumer studies, we...

In our previous article on "How Voice of the Customer Analysis Help Innovation?" we discussed the concept of the voice of the customer...

Almarai's revenues grew by 7.2% in 2024, reaching SAR 20.98 billion. Competition in the food sector is one of the most challenging, as...

It may seem like achieving sustainability is solely the responsibility of businesses and governments, but in reality, your daily choices...

Do you make your purchasing decisions based on rational information about a product, or are these decisions mostly driven by emotion or...

Customer-centric innovation is a key component of effective service design. By focusing on customer needs and preferences, organizations...

What is an AI agent? Some may think that the AI ​​revolution began in recent years, but the story goes deeper than that. According to the...

This article was written by: Mr. Muhannad Al-Subaie Note: The opinions expressed in this article are personal and do not necessarily...

Survey Overview: The opening of the Riyadh Metro is one of the technological developments taking place in the transportation sector in...

Market segmentation is an effective way to divide an audience into smaller groups based on factors such as demographics, behavior, and...

Have you ever analyzed data from your target audience and discovered new information that you didn’t expect? Data analysis is the process...

Market research is more than just collecting data, it’s your window into understanding your customers deeply—discovering their interests,...