Market Research Sustainability
- Aman Zaid
- Jun 2
- 4 min read
One of the most important investments your company makes today is adapting your products to the new era, especially with the rise of environmental awareness. It's clear that using eco-friendly products is no longer just an added bonus, but an essential step towards meeting customer expectations and building a more sustainable future. In this article, we'll explain the importance of planning for sustainable products and how market research contributes to this strategy, helping you stand out in the market and generate profits without worrying about obstacles.
Market Research Sustainability
Sustainable market research combines eco-friendly research methods with a focus on understanding and responding to consumer preferences for sustainability. Here are the key points that will guide your sustainable market research journey:
Market segmentation based on sustainability values: This segmentation divides customers according to their values, attitudes, and behaviors related to sustainability, enabling companies to tailor marketing messages and develop products that appeal to the green consumer.
Competitor Analysis and Market Trends: Sustainable market research provides clear insights into how competitors are approaching sustainability and identifies emerging trends such as zero-waste packaging, ethical sourcing, and demand for green products, helping companies compete and innovate.
Brand Perception and Consumer Confidence: Market research assesses how sustainability efforts impact brand perception, helping companies build trust and loyalty among consumers who are concerned about social and environmental issues.
Sustainable Consumer Trends in 2025
Sustainable consumer trends in 2025 reflect a growing demand for environmentally friendly, socially responsible products and transparent business practices, driven by evolving consumer values, regulatory changes, and technological innovations. Here are the top sustainable consumer trends shaping the market this year:
Increasing demand for transparency and measurement: Consumers and regulators alike are emphasizing the importance of clear measurement and disclosure of sustainability data. Companies are expected to provide transparent information about the environmental and social impact of their products, often facilitated by innovations such as digital product passports, which enable the sharing of detailed sustainability data to enhance consumer confidence.
Sustainable sourcing: Sustainable sourcing of raw materials has become a priority, as consumers favor brands that design products for reuse, recycling, and waste reduction.
Smarter spending with sustainability in mind: Economic pressures, including inflation, are influencing consumers to make more careful, value-driven purchasing decisions. Many are prioritizing high-quality, durable products that provide long-term savings and reduce waste, reflecting a shift toward sustainable consumption as a smarter form of spending.
Read also: How is inflation changing consumer behavior?
Personalization and Consumer Empowerment: Advances in artificial intelligence and data analytics enable brands to offer sustainable products and personalized shopping experiences. Consumers are increasingly seeking products tailored to their unique preferences, including customization options or co-creation of eco-friendly goods.
Integrating Climate, Nature, and Social Impact: Consumers prefer brands that adopt integrated sustainability strategies that address climate action and biodiversity conservation. This holistic approach is a strategic advantage and resonates with consumers who value inclusive impact.
Read also: Sustainability and Green Consumer Behavior
Sustainable Market Analysis Tools in 2025
Sustainable market analysis relies heavily on specialized software tools that help organizations measure, manage, and report their environmental, social, and governance (ESG) performance, as well as their carbon footprint and compliance with sustainability regulations. Here are some of the leading tools and platforms in use in 2025:
Watershed Platform: This platform helps companies provide detailed emissions data from a global database, carbon footprint assessments, audit-ready ESG reports, target setting, and decarbonization investments.
EnergyCAP Platform: EnergyCAP's suite of software solutions can help you achieve peak performance with improved efficiency, increased savings, and more effective decarbonization.
Workiva Platform: Workiva simplifies and connects financial, sustainability, audit, and risk reporting, so you can address today's challenges and tomorrow's challenges with confidence and clarity.
Novata: Is a certified B Corporation, enabling private markets to achieve a more sustainable and inclusive capital model.
Best Practices in Eco-Friendly Market Research
To reduce environmental impact, sustainable market research utilizes eco-friendly methodologies, including:
Using online surveys and digital feedback tools to reduce paper waste.
Conducting virtual focus groups to avoid travel-related emissions.
Using data analytics and automated tools to streamline data collection and analysis, thereby reducing resource consumption.
Using recycled materials for any necessary physical marketing materials.
Prioritizing transparency and ethical practices in data collection to build trust with consumers.
At Steady base Consultancy, we believe that listening to the voice of the customer begins with smart tools that understand the market and appreciate its differences. We developed the BSure platform as one of our core products, to be an Arabic survey platform aligned with sustainability values and making it easier for companies and researchers to understand consumer behavior, especially those who care about the environment. BSure is not just a digital tool; it's a carefully designed experience that serves the local market with its culture, in a language that's more accessible to the user, and with solutions that respect data privacy and keep pace with the green transformation.
Learn more about the Bsure platform by visiting bsure.sa
Sustainability Reporting and the Saudi Market
The sustainability reporting market is experiencing strong growth, driven by increasing regulatory requirements, corporate commitments to sustainability, and technological developments such as artificial intelligence and cloud computing. Reports predict that the sustainability reporting software market alone will be valued at approximately $1.5 billion in 2024 and is expected to reach $3.8 billion by 2033, at a compound annual growth rate (CAGR) of approximately 10.5% from 2026 to 2033. AI automation plays a significant role in enhancing the efficiency and accuracy of reporting. In this context, Saudi Arabia is undergoing a profound environmental and economic transformation centered on sustainability. Through Vision 2030 and the Saudi Green Initiative, the Kingdom is making significant commitments to expand renewable energy, reduce carbon emissions, conserve biodiversity, and embrace a circular economy.
In conclusion
Sustainable market research is a specialized approach to market research that integrates environmentally friendly practices and focuses on understanding consumer preferences, behaviors, and trends related to sustainability. It plays a critical role in helping companies develop sustainable strategies, products, and services that align with environmental, social, and economic goals. So, don't hesitate to book your free consultation with Steady Pace Consultancy to achieve sustainable success in your target markets.
