It may seem like achieving sustainability is solely the responsibility of businesses and governments, but in reality, your daily choices...

Customer-centric innovation is a key component of effective service design. By focusing on customer needs and preferences, organizations...

What is an AI agent? Some may think that the AI ​​revolution began in recent years, but the story goes deeper than that. According to the...

Survey Overview: The opening of the Riyadh Metro is one of the technological developments taking place in the transportation sector in...

This article was written by: Mr. Muhannad Al-Subaie Note: The opinions expressed in this article are personal and do not necessarily...

Market segmentation is an effective way to divide an audience into smaller groups based on factors such as demographics, behavior, and...

Have you ever analyzed data from your target audience and discovered new information that you didn’t expect? Data analysis is the process...

Market research is more than just collecting data, it’s your window into understanding your customers deeply—discovering their interests,...

Study Overview: Coinciding with the advent of the holy month of Ramadan, Steady Pace Consultancy conducted a field study on consumer...

71% of business marketers use a case study, which is a detailed story from within your company! What is a case study and why do business...

Study Overview: Coinciding with World Croissant Day on January 30, Steady Pace Consultancy  studied croissant consumer preferences to...

Have you ever wondered if the prices you see when you shop in stores or browse online are designed to influence your purchasing...

Quantitative and qualitative research are two of the most common approaches in market research to gain a deep understanding of your...

Companies that are concerned with implementing quality service standards in their customer outlets appreciate the importance of the...

Have you ever wondered how much you know about your customers’ daily experiences with products and services? If you answered “no,”...

Many may think that the terms customer satisfaction and customer loyalty refer to the same concept and idea, but in fact, customer...

Analyzing consumer motivations, perceptions, and behaviors reveals key patterns and trends that can help you determine how to reach...

In light of the fierce competition witnessed by the Saudi market in particular and global markets in general, many entities and companies...

This index, which aims to gain insights into how spending habits, media consumption, brand preferences, and artificial intelligence...

Market research  and marketing research are two different terms that are often used interchangeably, but they actually refer to different...