Digital development and its renewed applications have contributed to influencing our business and projects in all aspects, especially...

The broad term market research encompasses past and current market conditions, customer demographics, and demand for products and...

With the development of digital technology, fashion companies are increasingly relying on artificial intelligence and big data to enhance...

Premium pricing is a strategy used by companies to position their products or services as upscale and exclusive, justifying higher...

Shein is one of the most prominent success stories in the world of e-commerce. Its success wasn’t mere coincidence; it resulted from a...

The mystery shopping industry is undergoing a radical transformation driven by technological advancements and changing customer...

Developing new products and services that meet changing customer needs is a pivotal strategic step for expanding businesses. When a clear...

Customer satisfaction research or studies are research methods used by organizations or institutions to measure the extent to which their...

While you’re shopping in the grocery aisles or making everyday purchasing decisions, have you ever thought that your emotions play a...

In a world characterized by increasing competitiveness, investing in customer experience has become an essential requirement for...

Consumer Experience (CX) research is the cornerstone of building a strong and sustainable brand. It enables companies to gain a deep...

Measuring customer experience is one of the key tools that enables companies, through market research, to understand and improve...

Competitive analysis is the process of evaluating and comparing competitors in the market to understand their strengths and weaknesses...

Market research is an essential part of any successful business strategy, enabling companies to deeply understand their customers and...

Measuring and analyzing customer experience metrics is a crucial part of customer relationship management in any organization aiming for...

Competitive analysis is a comprehensive evaluation process aimed at comparing the products, services, and strategies of emerging...

(CATI) refers to Computer-Assisted Telephone Interviewing, a powerful tool for collecting data through telephone interviews managed by...

Innovation is the lifeblood of any business, especially for small and medium enterprises (SMEs). SMEs are key drivers of economic...

When examining successful organizations across various sectors, it becomes clear that a common element contributes to their success: a...

This article is written by: Mr. Muhannad Al-Subaie Note :  "The opinions expressed in this article are personal and do not necessarily...