Steady Pace Consultancy Acquires Stratum as Part of Its Expansion Strategy in Research and Consulting

Steady Pace Consultancy, a leading Saudi firm specializing in market research and customer experience, has announced the acquisition of Stratum, a company focused on growth strategies and marketing audits. This strategic move reflects Steady Pace Consultancy’s ambitious vision to expand its services and strengthen its position as a premier consulting partner in the Saudi and regional markets.

The acquisition comes as part of Steady Pace Consultancy’s broader expansion plan to build a fully integrated ecosystem of services covering market research, data analytics, customer experience, and growth and marketing consulting. This comprehensive approach enables businesses and organizations to benefit from holistic solutions that drive smarter, data-based strategic decisions.

Renowned for its extensive expertise in market research and customer experience, Steady Pace Consultancy serves a wide range of clients — including government entities, private sector companies, and investors. The firm’s success is driven by a highly skilled consulting and analytics team, supported by a strong network of field researchers operating across Saudi Arabia and the Gulf region.

The company affirmed that the acquisition of Stratum represents a significant step forward in enhancing its research and consulting capabilities, allowing it to deliver deeper, more integrated insights and growth strategies grounded in analytical intelligence and real consumer behavior.

Commenting on the acquisition, Mr. Awad Al-Qahtani, CEO of Steady Pace Consultancy, stated:

“Our acquisition of Stratum is a natural step in our continuous growth journey. It reflects our commitment to building a comprehensive research and consulting ecosystem that empowers our clients to achieve sustainable growth and make decisions driven by data and insight.”

Mr. Al-Qahtani added that this integration will enable the company to broaden its service offerings and strengthen its regional presence, emphasizing that Steady Pace Consultancy continues to move confidently toward shaping a more impactful future in the research and consulting sector across Saudi Arabia and the wider region.