Study Overview: Coinciding with the advent of the holy month of Ramadan, Steady Pace Consultancy conducted a field study on consumer...

71% of business marketers use a case study, which is a detailed story from within your company! What is a case study and why do business...

Study Overview: Coinciding with World Croissant Day on January 30, Steady Pace Consultancy studied croissant consumer preferences to...

Have you ever wondered if the prices you see when you shop in stores or browse online are designed to influence your purchasing...

Quantitative and qualitative research are two of the most common approaches in market research to gain a deep understanding of your...

Companies that are concerned with implementing quality service standards in their customer outlets appreciate the importance of the...

Have you ever wondered how much you know about your customers’ daily experiences with products and services? If you answered “no,”...

Analyzing consumer motivations, perceptions, and behaviors reveals key patterns and trends that can help you determine how to reach...

Many may think that the terms customer satisfaction and customer loyalty refer to the same concept and idea, but in fact, customer...

In light of the fierce competition witnessed by the Saudi market in particular and global markets in general, many entities and companies...

This index, which aims to gain insights into how spending habits, media consumption, brand preferences, and artificial intelligence...

Market research and marketing research are two different terms that are often used interchangeably, but they actually refer to different...

The broad term market research encompasses past and current market conditions, customer demographics, and demand for products and...

Digital development and its renewed applications have contributed to influencing our business and projects in all aspects, especially...

With the development of digital technology, fashion companies are increasingly relying on artificial intelligence and big data to enhance...

Developing new products and services that meet changing customer needs is a pivotal strategic step for expanding businesses. When a clear...

Customer satisfaction research or studies are research methods used by organizations or institutions to measure the extent to which their...

While you’re shopping in the grocery aisles or making everyday purchasing decisions, have you ever thought that your emotions play a...

This article is written by: Mr. Muhannad Al-Subaie Note : "The opinions expressed in this article are personal and do not necessarily...

Brand positioning  is the strategy a company employs to define its place in the minds of target customers. The goal is to carve out a...