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Gen Z impact on Market Research
Technological advancements have redefined terms based on their significance and introduced new ones, forming the basis for studies and...
May 184 min read
How Does Voice Of the Customer (VoC) analysis help innovation?
If we consider today what distinguishes successful companies from those that have not been successful, despite similar resources, equal...
Apr 184 min read
Case Study: Tamara and the Buy Now, Pay Later (BNPL) Model
Several studies predict that the Buy Now, Pay Later (BNPL) market in Saudi Arabia will grow to $548.5 million by 2033. Overview of the...
Apr 174 min read
Customer-centric innovation
Customer-centric innovation is a key component of effective service design. By focusing on customer needs and preferences, organizations...
Apr 55 min read
The Role of Artificial Intelligence In Developing Shein Strategies
With the development of digital technology, fashion companies are increasingly relying on artificial intelligence and big data to enhance...
Dec 27, 20244 min read
Shein's Strategies for Premium Pricing and Attracting a Wide Audience Base
Premium pricing is a strategy used by companies to position their products or services as upscale and exclusive, justifying higher...
Dec 27, 20243 min read
How Did Shein Succeed in Meeting the Needs of Young Consumers?
Shein is one of the most prominent success stories in the world of e-commerce. Its success wasn’t mere coincidence; it resulted from a...
Dec 26, 20244 min read
Innovation: The Strategic Driver Of Business Growth
Developing new products and services that meet changing customer needs is a pivotal strategic step for expanding businesses. When a clear...
Dec 15, 20244 min read
The Role of Innovation in the Growth of Small and Medium Enterprises (SMEs)
Innovation is the lifeblood of any business, especially for small and medium enterprises (SMEs). SMEs are key drivers of economic...
Dec 5, 20244 min read
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