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Case Study: Tamara and the Buy Now, Pay Later (BNPL) Model
Several studies predict that the Buy Now, Pay Later (BNPL) market in Saudi Arabia will grow to $548.5 million by 2033. Overview of the...
Apr 174 min read
Case Study: Almarai Dairy Products
Almarai's revenues grew by 7.2% in 2024, reaching SAR 20.98 billion. Competition in the food sector is one of the most challenging, as...
Apr 64 min read
How can Behavioral Economics drive consumer behavior?
Do you make your purchasing decisions based on rational information about a product, or are these decisions mostly driven by emotion or...
Apr 43 min read
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