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Case Study: Almarai Dairy Products
Almarai's revenues grew by 7.2% in 2024, reaching SAR 20.98 billion. Competition in the food sector is one of the most challenging, as...
Apr 74 min read


How can Behavioral Economics drive consumer behavior?
Do you make your purchasing decisions based on rational information about a product, or are these decisions mostly driven by emotion or...
Apr 63 min read


Innovation: The Strategic Driver Of Business Growth
Developing new products and services that meet changing customer needs is a pivotal strategic step for expanding businesses. When a clear...
Dec 15, 20244 min read
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