top of page
What is the Customer Experience Maturity Index and how do you know what stage your organization is at?
Whenever we discuss customer experience development within the team, I often come up with fundamental questions, such as "Are we...
Aug 188 min read
How Research Helps Improve the Beneficiary Experience
The beneficiary experience is no longer limited to the quality of the service provided. It has become a strategic indicator used to...
Jun 303 min read
Case Study: Salla.. the Future of eCommerce
With an annual growth exceeding 32% in Q1 2023 , Saudi Arabia’s e-commerce sector has achieved remarkable momentum, according to the...
Jun 293 min read
How Do Enterprises Reevaluate Their Mid-Year Performance?
The mid-year period presents a vital organizational opportunity for governmental and semi-governmental entities to reassess their...
Jun 293 min read
Why Companies Need a Beneficiary Impact Measurement Framework
As government agencies in the Kingdom of Saudi Arabia strive to improve the quality of services and enhance beneficiary satisfaction, the...
Jun 294 min read
Case Study: Nusuk Platform and the Hajj Season
Coinciding with #saudi_arabia_advances_digitally , whose tweeters celebrate Saudi Arabia's ranking as the number one e-government service...
May 66 min read
Short Quiz: Customer Service vs Customer Experience!
Many companies, platforms, and even apps place great importance on customer service, which has a variety of tools and metrics. Effective...
Apr 301 min read
What's The Difference Between Customer Experience and Customer Service?
One of the most important keys to business success today is understanding the true differences between customer experience (CX) and...
Apr 294 min read
Customer Experience Trends for 2025 (CX Trends): The Year of Artificial Intelligence and Automation
Customer experience is a critical component of the success of any leading brand or company. Investing in developing strategies that...
Apr 183 min read
Measuring Voice of the Customer Maturity
In our previous article on "How Voice of the Customer Analysis Help Innovation?" we discussed the concept of the voice of the customer...
Apr 174 min read
5 Psychological Pricing Strategies to Attract Customers
Have you ever wondered if the prices you see when you shop in stores or browse online are designed to influence your purchasing...
Jan 133 min read
The Impact of Customer Experience on Business Success
In a world characterized by increasing competitiveness, investing in customer experience has become an essential requirement for...
Dec 13, 20244 min read
What is Consumer Experience Research?
Consumer Experience (CX) research is the cornerstone of building a strong and sustainable brand. It enables companies to gain a deep...
Dec 12, 20244 min read
The Impact of Measuring Customer Experience: Analysis
Measuring customer experience is one of the key tools that enables companies, through market research, to understand and improve...
Dec 11, 20243 min read
Best Practices for Measuring and Analyzing Customer Experience Metrics
Measuring and analyzing customer experience metrics is a crucial part of customer relationship management in any organization aiming for...
Dec 8, 20243 min read
bottom of page