Digital Games and Electronics Market Research
- Aman Zaid
- 2 days ago
- 3 min read
Digital Games and Electronics Market Research is increasingly data-driven, but how can it be leveraged to generate greater profits? This article will answer many of the questions you may be wondering about right now..
What is Electronics Market Research?
From "Made in China" to "Made in America," electronics, with all its services, is expanding to become a market that many companies are competing to explore to uncover consumer insights and data that provide opportunities and capabilities to keep pace with technological developments. Reports estimate the value of the global consumer electronics market at approximately $815 billion in 2024, and it is expected to grow to nearly $1.47 trillion by 2032 at a compound annual growth rate (CAGR) of 7.85%. This market research focuses on technology adoption, sector growth, and competitive dynamics amidst geopolitical challenges.
What Are The Factors Influencing Electronics Market Research?
There are many factors and reports on the electronics market, but they can be summarized as follows:
The rapid adoption of artificial intelligence, the Internet of Things, 5G networks, and edge computing is transforming the product capabilities and consumer preferences of smart home devices, wearables, and connected devices.
Miniaturization and improved materials are enabling the production of more compact and efficient devices.
Energy efficiency and green electronics are becoming increasingly important due to rising energy costs and environmental concerns.
The COVID-19 pandemic has accelerated demand for home office electronics such as laptops, tablets, and webcams, impacting market dynamics and consumer behavior.
Industrial electronics, including sensors, power electronics, and embedded systems, is growing at a CAGR of 5.6% between 2023 and 2030, supporting automation and smart manufacturing trends.
The growth of e-commerce is facilitating broader product access and influencing purchasing patterns. The Asia-Pacific region holds a significant share (38.08% in 2024).
What Are Digital Games?
Who among us hasn't played Super Mario and other digital games that were a hit in the 1990s? Today, we live in a world where many games have their own market momentum, raising questions about market research. According to one report, the global digital games market was valued at approximately $226.7 billion in 2024 and is expected to rise to approximately $840.56 billion by 2033, reflecting a strong compound annual growth rate (CAGR) of approximately 15.3%. This includes player numbers and new monetization models.
Why is Market Research Important For the Digital Games Market?
There are numerous reports and studies on the importance of market research in this sector, which occupies a significant number of generations, most notably Generation Z. Its importance can be summarized as follows:
Mobile games dominate this sector, accounting for more than half of gaming software revenues thanks to the proliferation of smartphones and the popular free-to-play model.
Live service games with regular content updates are expected to boost revenues, with 76% of developers seeing this sector as a key growth area.
Cross-platform play capabilities are increasing, and 71% of developers expect an increased need for these features.
Artificial intelligence reduces development costs and enables the use of smarter tools, more efficient teams, and more precise strategies.
Market saturation and inflation indicate moderate growth (approximately 4.6% in 2025), with a shift toward premium console and PC games outside the scope of streaming services.
Consumer Insights: Market research focuses on gamer demographics, spending habits, platform preferences, and engagement with streaming and subscription services. Crowdfunding and community-backed investments are also reshaping the dynamics of financing and development.
In conclusion,
Market research is essential for the digital gaming market, as it provides strategic and operational benefits that directly impact the success or failure of a game. These benefits include understanding the target audience, analyzing the competition, choosing the appropriate business model, improving the user experience, and estimating market size to reduce risks and increase return on investment. The Technical Innovation and Digital Transformation Division at Steady Pace Consulting provides you with the most prominent consultative research solutions, helping you understand digital consumer needs, assess technical maturity, and test innovative solutions.
