Articles

One of the most important keys to business success today is understanding the true differences between customer experience (CX) and...

If you're a market researcher, you know that understanding consumer psychology is crucial. When running buy-one-get-one-free (BOGO)...

As with any business venture, opening a new restaurant requires a thorough and comprehensive market study. But how do you begin? What...

Customer experience is a critical component of the success of any leading brand or company. Investing in developing strategies that...

If we consider today what distinguishes successful companies from those that have not been successful, despite similar resources, equal...

Before we begin discussing the most prominent customer satisfaction measurement tools we use in market research and consumer studies, we...

In our previous article on "How Voice of the Customer Analysis Help Innovation?" we discussed the concept of the voice of the customer...

It may seem like achieving sustainability is solely the responsibility of businesses and governments, but in reality, your daily choices...

Do you make your purchasing decisions based on rational information about a product, or are these decisions mostly driven by emotion or...

Customer-centric innovation is a key component of effective service design. By focusing on customer needs and preferences, organizations...

This article was written by: Mr. Muhannad Al-Subaie Note: The opinions expressed in this article are personal and do not necessarily...

Have you ever wondered if the prices you see when you shop in stores or browse online are designed to influence your purchasing...

Quantitative and qualitative research are two of the most common approaches in market research to gain a deep understanding of your...

Companies that are concerned with implementing quality service standards in their customer outlets appreciate the importance of the...

Have you ever wondered how much you know about your customers’ daily experiences with products and services? If you answered “no,”...

Analyzing consumer motivations, perceptions, and behaviors reveals key patterns and trends that can help you determine how to reach...

Many may think that the terms customer satisfaction and customer loyalty refer to the same concept and idea, but in fact, customer...

In light of the fierce competition witnessed by the Saudi market in particular and global markets in general, many entities and companies...

Market research and marketing research are two different terms that are often used interchangeably, but they actually refer to different...

The broad term market research encompasses past and current market conditions, customer demographics, and demand for products and...