Performance measurement is the process of evaluating and assessing the efficiency, effectiveness, and outcomes of an individual, team, department, or organization against pre-established goals and objectives. It involves collecting and analyzing data to gauge performance levels, track progress, and identify areas for improvement. Performance measurement helps businesses and individuals understand their performance relative to set benchmarks, make informed decisions, and drive continuous improvement. By measuring key performance indicators (KPIs) and metrics, organizations can monitor their success, optimize processes, and achieve strategic objectives.