User Experience (UX) studies are research activities conducted to analyze and evaluate how users interact with a product, website, or service to assess their overall experience. These studies involve observing and gathering feedback from users to understand their behaviors, preferences, needs, and challenges when using a particular system or interface. By conducting UX studies, businesses can gain valuable insights into user satisfaction, usability issues, and opportunities for enhancing the design and functionality of their offerings. The findings from UX studies are used to create more intuitive, user-friendly experiences that meet the needs and expectations of the target audience.