Age group analysis is an effective element in market research, especially in segmenting the market or consumer base. Age groups are usually categorized into ranges such as Generation Z (born 1997-2012) who are heavily influenced by technology and digitalization, Millennials (born 1981-1996) who are witness to technological development and are influenced by value and experience, Generation X (born 1965-1980) who are focused on family and financial stability and are a balanced group, and Baby Boomers (born 1946-1964) who are older and lean toward convenience, reliability and brand loyalty.