Brand health tracking is a continuous process of monitoring and evaluating various aspects of a brand's performance and perception in the market over time. It involves measuring key indicators such as brand awareness, brand perception, customer loyalty, market share, and brand equity to assess the overall health and strength of a brand. By tracking these metrics regularly, businesses can identify trends, strengths, weaknesses, and opportunities related to their brand, enabling them to make informed decisions, refine marketing strategies, and maintain a positive brand image in the eyes of consumers. Brand health tracking is essential for companies to understand how their brand is perceived and to track the impact of their marketing efforts on consumer perception and behavior.