Digital transformation refers to digital technologies being integrated into all aspects of a business to deliver value to customers, including moving from paper-based surveys and phone interviews to digital tools such as social listening, online surveys, and more. Automation also offers businesses the opportunity to save time and effort and reduce human error, cloud spaces provide space to upload and analyze customer data, and AI with all its various tools adds the opportunity to analyze big data, communicate with customers more effectively, and discover insights and predictive analytics.