Helping You Create Products People Love
At Steady Pace, we help businesses develop products that truly resonate with their customers. From the early stages of an idea to refining the final details, we provide insights that make the difference between a good product and a great one.
95%
of new product launches fail, often due to inadequate consumer testing and misalignment with market needs.
Trusted by Top
Companies
82%
Research shows 82% of consumers never return after unmet product claims or bad experience.
86%
of consumers say they are willing to pay more for a product that meets their expectations.
73%
of consumers link their brand loyalty to a product that delivers a great experience from the start
Here's how we do it:
Bringing Your Ideas to Life
Before you invest in creating a new product, it’s important to know if the idea will click with your audience. We help you test concepts by gathering feedback from real people. This way, you can see which ideas excite them and why, giving you the confidence to move forward with the best ones.
Our Solutions
Concept Evaluation
Through both qualitative and quantitative research, we test the acceptability, likeness, purchase intention and price sensitivity of the new concept
Advertising Visual Testing
The most appealing version of the advertisement is finalized after showing various visuals to a group of people belonging to the targeted profile.
Testing the Product Itself
Once you’ve developed a product, it’s time to see how it performs in the real world. Does it meet people’s needs? Is it easy to use? We work with you to evaluate how well your product delivers on its promise and uncover any issues that need attention before launch.
Our Solutions
Product Testing
How much does the product appeal to the people for whom it is intended? What is the likeability score? What is the level of purchase intention? How well the product performs on uniqueness and value? By answering these and more questions we help marketers fine tune the product for final launch
Perfecting the Packaging
A product’s packaging is the first thing people see, and it plays a big role in their decision to pick it up. We help you test different designs, colors, and messages to find out which ones catch people’s attention and make them want to learn more. This ensures your product stands out on the shelf.
Our Solutions
Ensuring the Right Taste (or Experience)
For food, beverages, or anything that involves sensory experiences, we help you fine-tune your product by asking people what they think about the taste, smell, texture, or overall experience. Our process ensures you deliver a product that delights your customers from the first bite or sip.
Our Solutions
Finding the Right Price
Pricing can make or break a product’s success. Too high, and people may not buy it. Too low, and you could lose out on potential revenue. We help you find the sweet spot by understanding how much people are willing to pay and how they perceive the value of your product.
Our Solutions
Turning Insights into Success
We don’t just stop at gathering information—we provide clear recommendations to help you make the right decisions. Whether you’re refining a product, adjusting your pricing, or redesigning packaging, our insights ensure every step you take brings you closer to a product that people will love.Creating products that connect with people doesn’t have to be a guessing game. Let us help you navigate the journey from idea to market with confidence and success.
Bringing Your Ideas to Life
Before you invest in creating a product, it’s important to know if the idea will click with your audience. We help you test concepts by gathering feedback from real people. This way, you can see which ideas excite them and why, giving you the confidence to move forward with the best ones.
Testing the Product Itself
Once you’ve developed a product, it’s time to see how it performs in the real world. Does it meet people’s needs? Is it easy to use? We work with you to evaluate how well your product delivers on its promise and uncover any issues that need attention before launch.
Perfecting the Packaging
A product’s packaging is the first thing people see, and it plays a big role in their decision to pick it up. We help you test different designs, colors, and messages to find out which ones catch people’s attention and make them want to learn more. This ensures your product stands out on the shelf.
Ensuring the Right Taste
(or Experience)
For food, beverages, or anything that involves sensory experiences, we help you fine-tune your product by asking people what they think about the taste, smell, texture, or overall experience. Our process ensures you deliver a product that delights your customers from the first bite or sip.
Finding the Right Price
Pricing can make or break a product’s success. Too high, and people may not buy it. Too low, and you could lose out on potential revenue. We help you find the sweet spot by understanding how much people are willing to pay and how they perceive the value of your product.
Turning Insights into Success
We don’t just stop at gathering information—we provide clear recommendations to help you make the right decisions. Whether you’re refining a product, adjusting your pricing, or redesigning packaging, our insights ensure every step you take brings you closer to a product that people will love.
Leading Saudi consultancy in Market Research, Market Studies, and Digital Solutions. We turn insights into sustainable success.
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